At AvMe Web Designs, we find it very shocking that we still see websites that were made recently (in the last 18 months) that are not mobile or tablet ready. If your website isn’t mobile ready, there’s a big chance that you’re not utilizing nearly half of your website traffic effectively enough.
The first and most obvious reason why your website needs to be mobile ready is engagement. Your website exists to be engaging. To make an engaging website, you need to cater for the user, and a lot of them are going to be coming from a mobile device of some kind. You are likely to see an increase in bounce rate if you are not catering for users who choose to find you via their smartphone or tablet. Viewing a website on a mobile device which isn’t optimized is hard work, most people would navigate away from your website and find something easier to navigate (your competitor!)
Another important reason is something that only came to the surface recently. Less than a month ago (at the time of writing), Google announced that they were actively going to be favoring websites that are optimized for mobile devices – so if yours isn’t, the chances are that very soon you won’t be visible to search engines.
One more important reason is especially relevant if you’re using an e-commerce website. Studies have shown that in the last 5 years alone, purchases from websites which have been made by mobile have grown by over 5000% – and rising! People will buy using a mobile device, and if your website is too difficult to navigate; you’re not going to get that sale.
Hopefully this has given you an insight into how much is changing in the world of technology. Browsing and buying on a mobile device is only going to get more and more popular so make sure that you are future proofed!
All of AvMe Web Designs’s websites are mobile ready as standard. Contact us today for a free quote.